Your privacy is important to us, so UtilityX, owned by Altx Internet Private Limited, based in Rajkot, India, operates the website https://utilityx.in/. UtilityX is a SaaS product provided by Altx Internet Private Limited, offering software for recharge processing, dth recharge, and bill payments.

The terms "you," "your," "yours" and “User” refer to the customer using our website. The terms "Business," "we," "us,", “Website”, “Site” and "our" refer to UtilityX having the website URL: https://utilityx.in/. This Privacy Policy is governed by our Terms & Conditions Agreement and is an extension of the Terms & Conditions Agreement. By using this Website, you consent to the data practices described in this document. We may periodically make changes to this Privacy Policy and we will include such changes or modifications on this page. It is your responsibility to review this Privacy Policy frequently and remain informed about any changes to it, so we encourage you to visit this page often.

It is hereby declared through this Privacy Policy, that we shall collect your information through our Website to better understand you and to further improve our Website. This Privacy Policy is governed by the Digital Personal Data Protection Act (DPDP Act) of 2023 and the Information Technology Act, 2000 of India, and other applicable statutes, legislations and industry regulations and if you are using this website from outside the territory of India, and this Privacy Policy is not compliant with the applicable legislation or statutes of your domicile country, please refrain from using this Website. Please read this Privacy Policy to be aware of the kind of information being collected and how the information is being used and/or processed.

1. HOW WE USE YOUR INFORMATION
   1. The information disclosed by you is used for various purposes, including:
      1. Processing Transactions: Information is used to process your transactions and ensure smooth operation of services.
      2. Customizing Portals: Data, including brand logo and brand identity, is collected to customize the UtilityX portal according to your business needs.
      3. Research and Internal Purposes: Data may be used for research and internal purposes to improve our products, services and offerings.
      4. Anonymized Data Sharing: Anonymized data may be shared with third parties for analytical and business purposes.
   2. We do not sell, exchange, or release your personal information (name, email address, personal data) in any way, shape, or form. Your information is not shared with any other third party or company outside of agreed terms and conditions between us and such third party or company.
   3. Personal Information
      1. Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share your Personal Information with vendors who are performing services for the Company, such as the servers for our email communications, who are provided access to the User's email address for the purposes of sending emails from us and/or service providers associated with the services or products sold on our Website. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.
      2. We collect your Personal Information through the following ways:
         1. Communication methods disclosed by you on our Website, including mobile number, email, social media usernames, video conferencing software usernames, and other forms of communication.
         2. Contact forms filled by you displayed on the Website.
         3. Third-party services, including lead-generating websites and services.
      3. In general, the Personal Information you provide to us is used to help us provide improved products and services to you and/or to better communicate with you. For example, we use Personal Information to:
         1. contact Users in response to questions;
         2. conduct marketing and promotional activities;
         3. sell the products and services offered by us;
         4. deliver the products offered by us;
         5. maintain the products offered by us;
         6. sending personalized discount coupons and offers;
         7. soliciting feedback from users;
         8. fulfill your order requirements;
         9. send you order confirmations of the products purchased by you;
         10. assess the needs of your business in order to determine suitable products;
         11. send you information regarding the requested product or service opted by you;
         12. respond to customer service requests;
         13. send you timely communications;
         14. conduct proper due diligence;
         15. respond to your questions and concerns;
         16. provide technical support; and
         17. inform users about promotional and discount offers.
      4. We may share Personal Information with outside and/or third parties if we have a good-faith and/or belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable legal process or enforceable governmental request; to enforce applicable terms and conditions, including investigation of potential violations; address fraud, security or technical concerns; or to protect against harm to the rights, property, or safety of our Users or the public, as required or permitted by law.
      5. We collect your personal information through various means to provide and improve our services, such as:
         1. Users must submit KYC (Know Your Customer) information, such as name, valid government ID proof details & photographs, permanent address, and phone number, to access the UtilityX portal. This information may vary based on the directives of the Reserve Bank of India (RBI).
         2. We collect brand logo and brand identity information to customize the UtilityX portal according to your business needs.
         3. We collect server DNS settings to connect your domain with UtilityX's hosted service.
         4. We collect information such as your name, email address, mailing address, and phone number.
         5. We collect information such as your credit card number, debit card number, bank account number, and billing address.
         6. We collect information about your business, such as company name, company address, and business type.
   4. Non-Personal Information & Use of Analytics
      1. We use Non-Personal Information to improve our Service, customize the User experience, and track trends and usage patterns on the Website. We share some of the collected information with third-party analytics tools, such as Google Analytics, to produce intelligent insights, detect and remove fraudulent data, and offer better services. Our data sharing is governed by the Digital Personal Data Protection Act (DPDP Act) of 2023 and the Information Technology Act 2000 of India, along with other applicable legislations and industry regulations.
   5. Information Obtained from Third Parties
      1. Logging in via federated authentication service providers may grant us access to your personal information, like name and email address.
      2. Information provided by referral service providers or reselling partners, or shared at events sponsored by us, may be received. Requests to remove such information can be made by sending a request to the email address being support@utilityx.in.
      3. Information about you may be obtained from reselling partners, service providers, or review sites, if you express interest in our products or services, through them.
      4. Publicly available information about you from social media interactions, review sites, or other sources may be collected to improve our products and services, understand User reactions, or reproduce feedback, ratings and reviews. We may retain this information even if such information is deleted from the social media sites.
2. HOW ARE COOKIES USED
   1. We track your information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a User’s web browser from our servers and are stored on the User’s computer hard drive. Sending a cookie to a User’s web browser enables us to collect Non-Personal information about the particular User and keep a record of the User’s preferences when utilizing our Services, both on an individual and aggregate basis. The Company may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser.
   2. Essential Cookies
      1. These cookies are essential for the basic functionalities offered by our Website and the products offered through our Website. This class of cookies helps in keeping an User logged in to the Website service and helps remember relevant information when they return to the Website service.
   3. Preferential Cookies
      1. Functional and/or preferential cookies enable us to recall your selections (such as username, language, or region) and additional functionalities (such as managing the cookie banner, redirection to another page) to offer a more tailored online experience. These preferences are retained (via persistent cookies) to eliminate the need for reconfiguration upon subsequent visits to the page.
   4. Insight Cookies
      1. These cookies are used for tracking the User’s activities within the Service, which in turn helps us in improving the User’s experience. We partner with third parties to capture how you use and interact with our Website through various kinds of analytic softwares such as Google Analytics, to improve our products and/or services.
   5. Marketing Cookies
      1. We also use some marketing cookies provided by third parties to collect and analyze various information about the visitors to the UtilityX Website and Users of the Website. No personal or intrusive information is collected in this process though.
   6. Third Party Cookies
      1. A third-party cookie originates from a domain different from the one you are currently visiting (e.g., cookies set by google.com on https://utilityx.in/). While some of UtilityX services may be hosted on third-party domains, our commitment to privacy remains consistent across all domains.
      2. UtilityX strictly prohibits third-party tracking companies from setting cookies or other trackers on our Website to safeguard User privacy. However, when embedding third-party hosted content on our Website, the third-party may set cookies on your browser for intended service purposes (e.g., bandwidth management, language preference storage, tracking consent, and anonymous statistical data collection). Whenever feasible, we prioritize privacy-friendly options such as privacy mode and anonymous statistics only, to ensure User privacy. Nonetheless, some aspects of embedded content may not be entirely within our control, including the ability to unilaterally manage cookies set by these third parties upon loading of the Website’s webpage.
   7. Management of Cookies
      1. You have the option to adjust your cookie preferences at any time by selecting "Manage Cookie Preference" at the top of the webpage or by clicking the relevant icon indicating a cookie located at the bottom left corner of the webpages.
      2. Many browsers offer settings preferences to manage cookies. However, restricting the Website from setting cookies could potentially diminish your user experience by removing personalization features. It may also prevent you from saving customized settings such as login information. Browser manufacturers typically provide guidance on managing cookies within their products.
3. IS THE INFORMATION DISCLOSED?
   1. We are not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your personally identifiable information with certain third parties without further notice to you, as set forth below:
      1. Third Party Applications and Services
         1. UtilityX is integrated with third-party services to provide a seamless and enhanced user experience. These services may include payment processors, email communication tools, and other service providers.
         2. While we strive to ensure the reliability and functionality of our integrated third-party services, UtilityX is not responsible for any issues caused by disruptions in these services. This includes, but is not limited to, server downtime, coding glitches, hardware failure, software corruption, human error, malware attacks, natural disasters, or hacking.
         3. UtilityX shall have no liability arising from any action or inaction of third-party service providers concerning your data or information. Users are encouraged to review the privacy policies and terms of use of these third-party service providers to understand how they handle your data.
         4. UtilityX may share data with government departments upon request and in compliance with applicable laws and regulations.
         5. UtilityX does not share user data with other users unless required by law.
      2. Business Transfers
         1. As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, restructure, reorganization, dissolution or similar event, personally identifiable information may be part of the transferred assets. You acknowledge that such transfers may occur, and that any acquirer or successor of the Company may continue to use your information as set forth in this Privacy Policy.
      3. Related Companies
         1. We may also share your personally identifiable information with any entity that is affiliated with us for purposes consistent with this Privacy Policy.‍
      4. Agents, Consultants and Related Third Parties
         1. We, like many businesses, sometimes use other companies such as payment aggregators to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases and processing payments. When we employ another company to perform a function of this nature, we only provide them with the information that they need to perform their specific function.
      5. Legal Requirements and Other Circumstances
         1. We may disclose your personally identifiable information if required to do so by law or in the good faith belief that such action is necessary to:
            1. comply with a legal obligation;
            2. protect and defend the rights or property of the Business;
            3. act in urgent circumstances to protect the personal safety of users of the Website or services or the public, or
            4. protect against legal liability.
4. SECURITY OF DATABASE
   1. We take several measures to protect your data but there are inherent risks associated with using online services. Our services are deployed on third-party servers and integrate various third-party services. While we strive to ensure the security of your data, we cannot guarantee complete protection against all possible risks, including server downtime, coding glitches, hardware failure, software corruption, human error, malware attacks, natural disasters, or hacking.
   2. UtilityX may share data with government departments upon request and in compliance with applicable laws and regulations but does not share user data with other users unless required by law. We will never sell, rent, or market your personal contact information for any marketing purposes whatsoever. Your information is encrypted and transmitted using a Secure Sockets Layer protocol.
   3. Any information collected about the Users in accordance with the products or services offered on our Website is for personalized User experience and to provide better products and services. We hold such information securely in accordance with our internal security policy and applicable law and will not collect or redistribute this information without your consent, except where legally required.
5. PRIVACY PROTECTION
   1. Your information is stored at the list server that delivers your newsletters. Your information can only be accessed by those who help manage those lists in order to deliver marketing and promotional emails, to those who would like to receive our newsletters.
   2. All of the newsletters that are sent to you by us include an unsubscribe link in them. You can remove yourself at any time from our newsletters by clicking on the unsubscribe link at the bottom of the email containing such a newsletter. You can also contact us at support by writing to us at support@utilityx.in to change or modify your information at any time.
   3. This Privacy Policy may be changed at any time at our sole discretion, depending on the change being made in the Company’s internal policies. If we decide to update this Privacy Policy, we will post the updates on this page and/or on our Website.
   4. If you have any questions or concerns regarding our Privacy Policy, please direct them to support by writing to us at support@utilityx.in.
6. DATA RETENTION
   1. We will retain your information for as long as your account is active or as long as you opt for our Website services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
7. PROTECTION OF INFORMATION
   1. We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account username and password, and we urge you to take steps to keep your personal information safe by not disclosing your account username and password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing technological security measures, including encryption, firewalls, and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered, or destroyed by breach of such firewalls and secure server software. By using our Website service, you acknowledge that you understand and agree to assume these risks.
8. LEGAL BASIS
   1. If you are an individual from India, the legal basis for our information collection and usage depends on the specific personal information and the circumstances surrounding its collection. Typically, our activities for collecting and processing information are based on:
      1. contractual necessity;
      2. legitimate interests of UtilityX or a third party, provided they do not outweigh your data protection interests; or
      3. your consent.
   2. There may be instances where we are legally obligated to gather your information or where it's necessary to protect your vital interests or those of another individual.
   3. If we rely on your consent to share your information or data with us, as the legal basis, you retain the right to withdraw your consent at any time. However, this will not affect any processing that has already occurred.
   4. In cases where we rely on legitimate interests as the legal basis, and those interests are not outlined above, we will clearly elucidate to you what those legitimate interests are at the time of collection of the information.
9. YOUR RIGHTS
   1. You have the right, at any time, to prevent us from contacting you for marketing purposes. When we send a promotional communication to a User, the User can opt out of further promotional communications by following the “Unsubscribe” instructions provided in each promotional email. You can also indicate that you do not wish to receive marketing communications from us by simply opting out of receiving such marketing communications through the Website. Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out in the opt-out page, we may continue to send you account-related emails, administrative emails including, for example, periodic updates being made to our Terms and Conditions, Privacy Policy, Refund Policy, and other agreement and policies displayed on our Website.
   2. You have the right to contact the UtilityX customer care by sending an email at support@utilityx.in to terminate your service. However, upon termination, all user transactions and data generated during the service period shall be promptly deleted, unless otherwise required by applicable law.
10. YOUR RIGHTS REGARDING INFORMATION HELD BY US AS A CONTROLLER
    1. If you are located within the territory of India, you possess the following rights concerning information held by us. We commit to providing you with these rights regardless of your chosen place of residence and/or domicile.
    2. You have the right to access, and obtain a copy, if necessary, to the categories of personal information we hold about you, including but not limited to details about its source, purpose, processing period, and the recipients of the information.
    3. You have the right to update or correct any inaccuracies in the information we hold about you. Depending on the purpose of data usage, you can request the addition of supplementary information to our database.
    4. You have the right to request the deletion of your personal information under certain circumstances, such as when it is no longer necessary for the original purpose of collection.
    5. In certain situations, you may request limitations on the use of your information, such as when you object to its use and when we need to verify whether we have legitimate grounds to continue using your information.
    6. You have the right to transfer your information to a third party in a structured, commonly used, and machine-readable format, provided the information is processed with your consent or by automated means.
    7. You can object to the use of your information in certain instances, such as for direct marketing purposes.
    8. If you have any concerns regarding the way we collect, use, or share your information, you have the right to contact us at support@utilityx.in and if your problem remains unresolved, you have the right to lodge a complaint with the appropriate supervisory authority. Note that this right may not be available if there is no data protection supervisory authority in your home country.
11. PERSONAL INFORMATION OF CHILDREN
    1. Our products and services aren't aimed at individuals under the age group of eighteen (18) years. UtilityX doesn't knowingly gather personal information from children under eighteen (18) years old for its own use. If we discover that a child under eighteen (18) has given us personal information, we'll take measures to delete such data. If you believe that a child under eighteen (18) years has provided personal information to us, please contact us at support@utilityx.in with the details of such User being under the age of eighteen (18) years, and we shall take the necessary actions or steps to remove the information we have about that child.
12. LINKS TO OTHER WEBSITES
    1. As part of the Service, we may provide links to or show advertisements about other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Website and the Website services. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link displayed via advertisement on our Website or via our service. To the extent that you access or use the service through or on another website or application, then the privacy policy of the other website or application will apply to your access or use of that website or application. We encourage you to read the privacy statements of other websites before proceeding to use them.
13. FORUMS AND BLOGS
    1. We host publicly accessible blogs and forums on our Website. Please be mindful that any information you share on these platforms may lead to unsolicited messages. Exercise caution when disclosing personal information on our blogs and forums, as we're not responsible for publicly disclosed personal information. Your posts and certain profile details may persist even after account termination. To request removal of your information from our blogs and forums, contact us at support@utilityx.in.
14. CHANGES TO OUR POLICY
    1. We reserve the right to change this Privacy Policy at any time. We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our Website. Significant changes will go into effect immediately or within 2-3 business days following such notification. Non-material changes or clarifications will take effect immediately. You should periodically check the Website and this privacy page for updates.
15. CONTACT US
    1. If you have any questions regarding this Privacy Policy or the practices of this Website, please contact us by sending an email to support@utilityx.in.